Developed a mock experiential activation for Vuori, designed to strengthen brand awareness and align with its focus on mindful, sustainable living. The concept centered on an outdoor event called “Live in the Wild” — a pop-up experience in Joshua Tree that invited participants to explore wellness, conservation, and community through movement. The activation integrated social media storytelling, influencer engagement, and branded visual design to create an immersive environment that reflected Vuori’s active yet grounded lifestyle identity.

Collaborated on a startup concept called StyleShare, an eco-friendly fashion app designed to promote sustainable clothing exchange among college students. The platform allowed users to borrow, lend, and share outfits within their campus community, reducing waste and encouraging circular fashion habits. Our team developed a business plan that included market analysis, branding, user interface mock-ups, and a promotional strategy highlighting affordability, accessibility, and environmental impact.

Collaborated on a five-year financial projection and home-buying plan, analyzing budget allocation, amortization schedules, and key housing ratios. The project required calculating mortgage affordability, loan repayment structures, and future financial sustainability. This assignment strengthened my skills in budget management, quantitative analysis, and decision-making — all valuable in marketing strategy, where understanding financial impacts supports smarter creative planning.