A collaborative marketing campaign developed to raise awareness around the hidden impacts of the toxic beauty industry. The project focused on exposing how everyday cosmetic and skincare products can contain harmful ingredients, using strategic messaging and visual storytelling to drive consumer awareness and engagement. My role centered on digital design execution, including billboard layouts and the overall visual identity system. The creative direction leaned into bold, editorial-inspired aesthetics to evoke emotional response and encourage critical thinking around beauty standards and product transparency. The campaign combined brand storytelling, awareness marketing, and visual communication to create a cohesive public-facing message.

An international market entry strategy for launching Venmo into Latin American markets, including Mexico, Brazil, Argentina, and Colombia. The project analyzed regional fintech landscapes, consumer payment behaviors, and gaps in digital peer-to-peer payment adoption, where limited direct competitors exist in several markets. The strategy emphasized localization, trust-building, and mobile-first financial behavior, positioning Venmo as a scalable solution for everyday transactions and cross-border financial interaction. Key considerations included regulatory environments, cultural adaptation, and competitive positioning within emerging digital banking ecosystems.

A product-focused rebranding and redesign project centered on Yeti’s Mini Tumbler, aimed at expanding its appeal to a broader and more diverse consumer audience. The redesign addressed form, aesthetic balance, and brand perception, shifting away from a bulky, traditionally masculine visual identity toward a more versatile and lifestyle-oriented product design. The work explored how subtle material and branding adjustments can influence consumer perception while maintaining core brand values of durability and performance. The final concept positioned the product within a more everyday, coffee-forward lifestyle market while strengthening competitiveness in the insulated drinkware category.

A creative editorial designed as a six-step guide based on capsule wardrobe principles, adapted from an original blog concept. The project focused on translating informational content into a visually engaging, magazine-style format inspired by editorial layouts such as Vogue. Emphasis was placed on typography, hierarchy, and visual storytelling to guide readers through a structured yet aesthetic experience. Combined content strategy with graphic design to increase engagement, readability, and brand-like cohesion, positioning the piece as both instructional and visually immersive.

Developed a mock experiential activation for Vuori, designed to strengthen brand awareness and align with its focus on mindful, sustainable living. The concept centered on an outdoor event called “Live in the Wild” — a pop-up experience in Joshua Tree that invited participants to explore wellness, conservation, and community through movement. The activation integrated social media storytelling, influencer engagement, and branded visual design to create an immersive environment that reflected Vuori’s active yet grounded lifestyle identity.

Collaborated on a startup concept called StyleShare, an eco-friendly fashion app designed to promote sustainable clothing exchange among college students. The platform allowed users to borrow, lend, and share outfits within their campus community, reducing waste and encouraging circular fashion habits. Our team developed a business plan that included market analysis, branding, user interface mock-ups, and a promotional strategy highlighting affordability, accessibility, and environmental impact.

Collaborated on a five-year financial projection and home-buying plan, analyzing budget allocation, amortization schedules, and key housing ratios. The project required calculating mortgage affordability, loan repayment structures, and future financial sustainability. This assignment strengthened my skills in budget management, quantitative analysis, and decision-making — all valuable in marketing strategy, where understanding financial impacts supports smarter creative planning.